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Wesley Gottesman
Wesley Gottesman

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Published in Brand Foundry Ventures

·Jan 13, 2021

Where Do We Go Now?

2020 will undoubtedly go down in the history books, but it will also “go down” in quite a few Harvard Case Studies. COVID-19 has had a polarizing effect on the business world, as, despite the employment shocks and GDP declines, it was a catalyst for growth in e-commerce. …

Venture Capital

3 min read

Where Do We Go Now?
Where Do We Go Now?

Published in Brand Foundry Ventures

·Jan 10, 2020

What Soap Operas Can Teach Modern Brands

The hottest topic within consumer investing in 2019, was the rise in ad prices on the “duopoly” that is Facebook and Google. In her 2019 Internet Trends report, Mary Meeker called the rise in customer acquisition costs “unsustainable.” Research from 2019, by LiveIntent, showed that CPM rates grew 90% year-over-year…

Startup

2 min read

What Soap Operas Can Teach Us About Acquiring Customers in 2020
What Soap Operas Can Teach Us About Acquiring Customers in 2020

Published in Brand Foundry Ventures

·Jul 15, 2019

Thinking of Venture in Bets

Annie Duke, a former World Series of Poker champion turned business writer, challenges people to consider “do you want to bet” before…

Venture Capital

4 min read

Thinking of Venture in Bets
Thinking of Venture in Bets

Published in Brand Foundry Ventures

·Dec 11, 2018

The End of Facebook as a Marketing Plan

Only a few years ago, the thought of running a brand and attracting customers purely through social media channels was not only innovative, but brave. Unfortunately, times have changed, and pouring money into Facebook has become both unimaginative and expensive. According to a report from Digiday, DTC brands are pulling…

Startup

3 min read

The End of “Facebook” as a Marketing Plan
The End of “Facebook” as a Marketing Plan

Published in Brand Foundry Ventures

·Dec 11, 2018

Amazon and Alabama: Modern Day Goliaths

Twelve years ago, Nick Saban arrived in Tuscaloosa. In the eleven seasons since, he has gone on to win an unprecedented 145 games, six SEC championships, and five national championships. For the fifth consecutive year, Alabama is in the NCAA playoffs (which has only been around for five years). …

Sports

4 min read

Amazon and Alabama: Modern Day Goliaths
Amazon and Alabama: Modern Day Goliaths

Published in Brand Foundry Ventures

·Dec 11, 2018

The Price of High Seed Stage Valuations

Valuing a company in the early days is extremely difficult, not just for venture capitalists, but for entrepreneurs too. The problem is…

Venture Capital

3 min read

The Price of High Seed Stage Valuations
The Price of High Seed Stage Valuations

Published in Brand Foundry Ventures

·Oct 22, 2018

Meeting the Oracle

Belting out the words to “The Eyes of Texas”, I turned towards the lead singer overcome with disbelief. The entire day felt like an odd rock concert. Students had lined up outside the venue, their iPhone’s primed in camera mode. A contagious buzz in the room as people reminisced on…

Investing

3 min read

Meeting the Oracle
Meeting the Oracle
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Wesley Gottesman

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