Wesley GottesmaninBrand Foundry VenturesWhat Soap Operas Can Teach Us About Acquiring Customers in 2020The hottest topic in 2019, within consumer investing, was the rising prices of ad buys on the “duopoly” of Facebook and Google. Mary…Jan 10, 2020Jan 10, 2020
Wesley GottesmaninBrand Foundry VenturesThinking of Venture in BetsAnnie Duke, a former World Series of Poker champion turned business writer, challenges people to consider “do you want to bet” before…Jul 15, 20193Jul 15, 20193
Wesley GottesmaninBrand Foundry VenturesThe End of “Facebook” as a Marketing PlanOnly a few years ago, the thought of running a brand and attracting customers purely through social media channels was not only innovative…Dec 11, 2018Dec 11, 2018
Wesley GottesmaninBrand Foundry VenturesAmazon and Alabama: Modern Day GoliathsTwelve years ago, Nick Saban arrived in Tuscaloosa. In the eleven seasons since, he has gone on to win an unprecedented 145 games, six SEC…Dec 11, 2018Dec 11, 2018
Wesley GottesmaninBrand Foundry VenturesThe Price of High Seed Stage ValuationsValuing a company in the early days is extremely difficult, not just for venture capitalists, but for entrepreneurs too. The problem is…Dec 11, 2018Dec 11, 2018
Wesley GottesmaninBrand Foundry VenturesMeeting the OracleBelting out the words to “The Eyes of Texas”, I turned towards the lead singer overcome with disbelief. The entire day felt like an odd…Oct 22, 2018Oct 22, 2018
